SOFT COVER DIRECTORIES

Purposeful and Informative

The Patient Services Directory is a soft cover magazine which is available to all admitted patients for their use while they are in the hospital. It can be taken home upon discharge.

The Patient Services Directory is also distributed in all waiting rooms, lobbies and nursing stations.

This directory contains a section for local businesses and professionals to advertise products and services. The Patient Services Directory is the only way to directly advertise to patients and visitors.

Helpful Info at hand

The Directory is designed as an important, user-friendly resource tool. In addition to the advertisers section, the Directory contains:
• Visiting hours
• Restaurant Hours
• Fire Safety
• Phone/T.V. Info and much more…

Substantial Customer Base

Your advertisement will reach a large and captive client base which is currently looking for suppliers, both now and upon discharge from the hospital. Over 4,000 potential clients are admitted to this hospital throughout the year. This number does not include the hundreds more who visit the hospital, nor the family and friends who will see and use the Directory at home.

Public Image

Your advertisement publicly supports a valuable project for the hospital.

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ONLINE DIRECTORIES

Full color ad measuring 6 by 4.125 inches designed for FREE by our graphics department
We will add links to your website and email (if applicable)
We will track your advertisement's web traffic including page views, average time visited, and search engine results
We will create or use supplied keywords to your ad, making it easier to find by search engines

"ONLINE MARKETING - WHAT IS IT AND WHY DO I NEED IT?"

Some facts:
As of March, 2007, Canada had 22,000,000 Internet users; in other words, 67.8% of the population is online.

91% OF CANADIAN INTERNET USERS GO ONLINE TO RESEARCH PRODUCT INFORMATION!

Canadian retail e-commerce just tallied its fifth straight year of double-digit growth, according to Statistics Canada's "2006 Survey of Electronic Commerce and Technology."

ONLINE SALES MORE THAN DOUBLED IN CANADA FROM 2003-2006.

Nearly half of Canadian retail firms now have a Web site, compared to the 42% that did in 2005.

ONLINE SPENDING will grow strongly over the next three years.
Canada is a world leader in Internet adoption, time spent online and electronic banking and bill payment.

"HOW DOES THIS RELATE TO ONLINE HOSPITAL DIRECTORIES?"

The importance of Directories and Text Links cannot be overstated. Without them, your customers will not find you. The proper use of search engines is an extremely critical aspect of online marketing.

Search engines, such as Google and Yahoo, are the initial way that prospective customers can locate your information. That's the reason link popularity is so necessary. If your customers can't find you, you'll never see any sales.

The hospitals and advertisers that make up www.patientdirectory.ca are receiving OVER 13,000 PAGE VIEWS A MONTH. In many cases, ADVERTISERS ON PATIENTDIRECTORY.CA RECEIVE HIGHER SEARCH RANKING RESULTS compared to well-known competitors such as Yellowpages and Goldbook. Unlike these broad based directories, YOU ARE REACHING A RECEPTIVE TARGET MARKET with our online hospital directories while publicly supporting a valuable project for the hospital.